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Helping Individuals ~ Strengthening Families ~ Uniting Communities


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Toll Free: 1-800-467-0304


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Building a relationship with each client  /  New CEO  /  Mission, Vision, and Values  /  Board of Directors  /  History

Building a Relationship with Each Client We Serve

With UBCSS, you will have access to a full spectrum of confidential services. We are one of the largest providers of behavioral and mental health services in Cecil and Harford counties in Maryland.

Our staff includes psychiatrists, nurse practitioners, psychologists, social workers, licensed professional counselors, nurses, rehabilitation counselors, residential counselors, and case managers.

We serve a wide array of individuals—more than 5,000 annually who have behavioral or mental health concerns. Also, approximately 2,500 individuals access our community education services every year.

Your insurance will probably cover our services. We accept medical assistance and Medicare, most commercial insurances, and also private pay clients.

We are a mission-based, 501(c)(3) non-profit organization.


On April 1, 2017, Suanne Blumberg, LCPC, will become the new CEO of UBCSS. She will succeed our present CEO, Dr. Rich Bayer.

Last fall, Dr. Bayer, announced his plan to retire within nine months. At that time, the Board of Directors established a search committee that would find a candidate for his replacement. After receiving 95 resumes and interviewing the top few prospects, this committee made a decision to hire Suanne Blumberg, LCPC, an established UBCSS employee and our present Division Director of Child Services in Cecil and Harford Counties.

Suanne Blumberg and Rich Bayer

Suanne Blumberg and Rich Bayer

This decision was made in November and, in December, Upper Bay’s Board of Directors and administrative staff developed a transition plan to ensure a seamless changeover from one CEO to the next. The process began with the CEO notifying all staff members of the change in CEO and plan for the transition. Now for the second pahse, we are notifying the public.

Training for the new CEO will occur during February and March. During this time, Rich Bayer will train Suanne Blumberg in all aspects of the job. Then, by April 1, Ms. Blumberg will take the reins of the organization. Even after April 1, Dr. Bayer will still be available to assist or answer questions until his retirement on July 1.

Dr. Bayer has been the CEO of Upper Bay Counseling and Support Services, Inc. since its inception twenty years ago. Prior to the start of UBCSS in 1997, mental health services were provided in Cecil County by the Health Department’s Division of Mental Health. Dr. Bayer was also the Director of that division from 1982 to 1997, so he has been in charge of mental health services in Cecil County for about 35 years.

From 1982 to 1997, the staff providing mental health services in Cecil County grew from four to approximately 100 and the number of mental health programs and services they provided to the public continued to multiply. This expansion resumed with the advent of Upper Bay Counseling & Support Services in 1997 and, by the start of 2017, UBCSS had about 230 employees providing dozens of programs and services in two counties, both Cecil and Harford in Maryland.

Dr. Bayer is a Ph.D Psychologist who has overseen the expansion of mental health services in Cecil County and also in Harford County in Maryland. His primary goal as CEO is to ensure that the mental health needs of the community are being met. Often this has required the development of innovative programs that provide specific mental health interventions to unserved or underserved segments of the population. In addition to his duties as CEO, he has continued to work as a therapist providing counseling services to some of UBCSS’s clients.

Suanne Blumberg comes to the position of CEO with extensive experience in mental health. She started working for UBCSS in 2004. In her first position as a School-Based Therapist in Upper Bay’s School-Based Therapy Program, she provided individual therapy to school children as well as family therapy when needed. In 2010, she baceme the Program Manager of Cecil School-Based Services, a position that had her leading a team of twenty therapists and other staff working in that program. Then, in 2013, she became Division Director of Child Services for UBCSS in charge of a combined staff of over 30 counselors, therapists, and administrative personnel in two counties. In the role of Division Director, she improved the operations of all programs under the UBCSS Child Services umbrella while also adding three new programs to meet specific needs. By 2017, she was successfully directing seven child service programs for the organizaion.

In her work plrior to UBCSS, Ms. Blumberg had experience treating adults in mental health settings. She held positions as a mental health therapist and also an addictions counselor in different organizations. She is licensed in the state of Maryland as a Licensed Clinical Professional Counselor – Supervisor, and a Licensed Clinical Drug and Alcohol Supervisor. She also is certified as an NCC AP Master Addiction Counselor. Her experience with addictions will prove helpful as UBCSS has recently been certified as an addictions treatment provider in Cecil County.

Mission, Vision, and Values

Mission Statement

Upper Bay Counseling & Support Services provides a broad and expanding range of high quality behavioral health and community services. We promote wellness and uphold the dignity of our consumers. We are dedicated to excellence, through creativity, flexibility, and teamwork. We serve and advocate for individuals, families, and communities.

Vision Statement

UBCSS will improve the quality of life of everyone we serve.

Value Statement

The values of UBCSS guide and shape the actions of staff and consumers. The primary values are Respect and Integrity.

Respect is demonstrated by professional interactions that display dignity, compassion, and sensitivity. Services are consumer-centered, strength-based, and grounded in personal choice.

Integrity is demonstrated by unity of purpose and method throughout the system of care. It is accomplished through coordination of effort, flexibility in responsiveness, and accountability at every level of the organization.

Board of Directors

Upper Bay is governed by a Volunteer Board of Directors comprised of local community members:

  • Kevin Urick – Assistant State’s Attorney, Office of the State’s Attorney
  • Michael Gordon – Independent Consultant
    Vice President
  • Clinton Reddig – Precision Networks, Inc.
  • Patricia D. Folk – Political/Community Advocate
  • Karolyn Bowe – Assistant Public Defender, Office of the Public Defender CINA
  • Nancy Hall – Owner, 501(c) Solutions
  • Jason Brady – Director, Supply Chain, Orbital ATK, Inc.
  • Bronwyn Martin – Financial Advisor, Martin’s Financial Consulting Group
  • Rayma J. McRoberts – CPA- Weyrich, Cronin & Sorra
  • Aaron Moszer – Director, Sales, Tiger Woods Foundation
  • Sharyn Nesnow – Real Estate Agent, Patterson Schwartz Real Estate
  • Patricia Pannill – RN, Union Hospital of Cecil County
  • Lloyd R. Rabuck, Jr. – Store Manager, Walmart Store (North East, MD)
  • Alan Sexton Business Services Representative, Susquehanna Workforce
  • Cynthia Wingate – LCSW-C – Salisbury University (retired)
  • Richard H. Bayer, Ph.D. – CEO, Upper Bay Counseling & Support Services, Inc.


Upper Bay Counseling & Support Services, Inc. is a non-profit organization that was formerly part of the Cecil County Health Department. UBCSS separated from the state system in 1997 when the public mental health system changed from a grant-based system to a managed-care (fee for service) system. In 2002, UBCSS expanded its service area to include Harford County.

In addition, UBCSS became a CARF accredited organization in 2014. CARF is the Commission on Accreditation of Rehabilitation Facilities. In October of 2014, CARF International awarded UBCSS a Three-Year Accreditation, which represents the highest level of accreditation that can be awarded to an organization.

UBCSS provides a comprehensive array of behavioral health services to the community. The programs provided by this agency include:

Outpatient Programs & Services

  • individual & family assessment
  • medication evaluation & management
  • case coordination/management
  • short-term therapy groups
  • school-based therapy
  • intensive outpatient programs
  • intensive summer programming
  • crisis intervention services
  • community awareness & education

Rehabilitation Programs

  • child psychiatric rehabilitation
  • supported employment programs
  • adult psychiatric rehabilitation
  • adult residential rehabilitation
  • community & specialized services
  • parenting education & support
  • mental health case management
  • customized EAP programs
  • pre-employment screenings
  • employee workshops
  • professional growth workshops
  • anger management workshop
  • transitional aged youth programs